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Research Reports & Briefs

Pike & Fischer publishes exclusive, in-depth reports that highlight timely trends in the broadband and new media businesses. Our reports deliver informative insights into the key trends driving these sectors. Sign up for our FREE Broadband Advisory Alerts to receive important updates about groundbreaking research findings as they are published.

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Communications Industry Report 2009: Views on the U.S. Economic & Regulatory Climate NEW!
June 2009 — $599.00
This is our second annual survey of communications industry executives, engineers and consultants, along with government officials, journalists, and academicians who focus on the communications industry. This year’s survey centers on the impact that the recession is having on the communications industry, and on sentiments about the way the Obama administration and Congress are working to expand broadband availability across the country. More than half of respondents say they expect, with the federal government now providing grants to fuel broadband deployment, that the nation will achieve universal broadband availability within the next five to 10 years. But one-fourth of participants believe it will take more than a decade to reach that benchmark. And WiMAX is by far considered the emerging technology that will generate the biggest change in communications market dynamics over the course of the year. Details on these and other results are illustrated in more than 20 charts and graphs.
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Consumer IPTV Outlook 2009 New!
June 2009 — $549.00
IPTV as a broad consumer solution is at a very early and arguably primitive stage in its development. Standards need to be developed, interoperability addressed and capital costs investigated. Dense urban areas or regions with an established fiber footprint will experience an earlier deployment—perhaps in the three-to-five-year range. In the meantime, a number of over-the-top video providers will latch onto available broadband networks with proprietary solutions that will promise to be “disruptive” to both legacy and IPTV offerings. However, P&F contends that proprietary solutions risk eventual obsolescence or buyout as fiber network and IPTV deployments manifest on a widespread scale. This report provides an outlook on the network buildouts, customer demand and opportunities in the IPTV-enabled world.
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VoIP in the Business World: Market Forecast and Analysis, 2nd Edition NEW!
June 2009 — $699.00
This report compares the business-class VoIP offers from six carriers, detailing both the services for large enterprises and SMBs. We then project the market opportunity out to 2013, forecasting both numbers of business-class VoIP lines and resulting revenues. We predict that AT&T, Verizon and Qwest will capture the biggest share of large enterprises as VoIP customers, but will face competition in the SMB space from a variety of new entrants. Fourteen tables and charts are included.
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Household Telecom Spending and the Economic Crisis: A Consumer Survey
May 2009 — $1295.00
Cutbacks in home communications and entertainment services have yet to emerge as a measurable trend, despite the ongoing recession. This nationwide survey indicates that most consumers are spending the same amount on phone, Internet and multichannel video as they’ve spent in the past. Respondents say they would rather keep Internet, video and voice services in their budgets than any other type of expense, including gym memberships, personal care products and apparel. But the results also point to customers becoming more aware of ways to spend less on those services, such as converting to lower-priced Internet service tiers or watching TV shows online for free. This report provides details on our survey findings, including a rich array of demographic variables and predictions about customer behavior over the remainder of 2009. Thirty-nine charts are included.
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Web Video Usage: A Consumer Survey
April 2009 — $995.00
A deepening recession has raised questions concerning the fate of the multichannel video market, as free and low-priced online content is hyped as a major threat to linear television programming and cable operators' video-on-demand and DVR services. In a just-completed consumer survey, Pike & Fischer has found that consumers have no plans to cut back their spending on multichannel video services this year, although many are opting against buying premium packages or VOD movies. Households that reported watching Web-based video on a regular basis were in fact the most likely respondents to say they will keep their traditional multichannel video service. This report details our survey findings, including a variety of demographic information about Web video usage, and provides an outlook on how cable operators are responding to the rise of online video. Twenty-one tables and charts are included.
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DOCSIS 3.0 Deployment Forecast
March 2009 — $549.00
As cable operators prepare their networks for both rapidly increasing bandwidth demands and competition from telephone company fiber builds, they are upgrading to the DOCSIS 3.0 standard, which adds a number of features to the industry's existing high-speed-data capabilities. This report examines the current state of this DOCSIS 3.0 upgrade and provides a forecast of the pace at which cable operators in the United States will deploy DOCSIS 3.0 services. We conclude that the top cable operators will have DOCSIS 3.0 covering 100% of homes passed by the end of 2013, and that MSOs can significantly shorten the time to achieve a return on their DOCSIS 3.0 investments by aggressively targeting business customers. Five tables and charts are included.
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EarthLink's Future: Strategic Options in a Troubled Economy
March 2009 — $499.00
Suffering from financial losses stemming from a stalled WiFi strategy, a failed stake in a mobile virtual network operator, and an inability to expand its broadband subscriber base, EarthLink is left with few viable options for growth. In order to maintain any amount of business sustainability, the company has been forced to trim costs and focus on retaining its remaining customer base. In this analysis, we examine EarthLink’s recent operational performance and its future strategic options, with an emphasis on its potential in the commercial services arena. Four charts and tables are included.
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HDTV Service Comparison
February 2009 — $699.00
Over the past five years multichannel video providers have been increasingly competing on the breadth of their high-definition content, as more and more consumers buy HD-capable televisions. So far, DirecTV has held a distinct advantage over its rivals in terms of its number of HD channels, but that is quickly changing. Some providers have clearly assembled both the physical plant and the contracts with content owners to provide more HD content than their competitors. But in a new analysis, we find that the HD content and pricing varies significantly from provider to provider, and from region to region. In this report we analyze the HD packaging and pricing strategies in a representative sample of markets. Providers covered in this study include DirecTV, Verizon, Time Warner Cable, AT&T, Cox Communications and more. We include 20 charts and tables.
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Preparing for Web 3.0: A Business Primer for The Next Generation Internet Environment
February 2009 — $599.00
The next generation of the World Wide Web will evolve rapidly and dynamically over the next few years as the Internet infrastructure develops and expands. New technologies and applications such as intelligent search, cloud computing and ubiquitous connectivity will dramatically impact the business practices of broadband service providers. The time for investigation into so-called “Web 3.0” applications is now. This report provides forward-looking insights and analysis of the next-generation Web to arm the reader with greater situational awareness. We also identify some of the companies and individuals who will be key players in the new Web environment, including Google, IBM, Microsoft, Apple and AT&T.
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Broadband Competition Outlook 2009
January 2009 — $659.00
The cable industry and telephone companies are facing some unsettling prospects in terms of customer growth and revenue increases – all the result of the economic downturn. Consumers are spending less as their job security becomes more tenuous and their discretionary income plummets. This stands to put a damper on spending for communications products and services in 2009. In this report, we offer more details on these trends and provide our forecasts on customer growth for new multichannel video services, high-speed Internet, IP telephony, and the features and applications that ride on those technologies. Among our projections is a forecast of 5.7 million new broadband households - down 12% from 2008 levels. The report includes 11 charts and tables.
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High-speed Internet Packaging and Pricing Strategies: 5th Edition
December 2008 — $649.00
Cable operators have continued keeping broadband prices relatively stable while steadily increasing data rates, and are using short-term discounting and entry-level tiers to attract price-sensitive customers and compete with generally lower DSL prices. But Verizon’s FiOS service, which operates over a fiber-to-the-home network, is delivering the most speed for the dollar on both the downstream and upstream, according to our annual analysis of high-speed Internet pricing and promotions. This report icludes in-depth examinations of the broadband pricing, bundling and marketing strategies of the top service providers, including Comcast, Time Warner Cable, Cox,Cablevision, Charter, Bright House, Qwest, AT&T and Verizon. The report ranks each provider by maximum speeds provided and by price points, and includes 20 tables and charts of data and analysis.
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Residential VoIP Market Outlook
October 2008 — $399.00
Residential subscriptions to VoIP service have been growing dramatically in the past few quarters, even as the growth in uptake of other advanced home communications services slows down. We are forecasting that VoIP-connected households should exceed 25 million by the end of the decade, and will grow at about 14% annually over the next few years. In this report, we offer more detailed forecasts plus an analysis of the various residential VoIP services on the market.
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Broadband-enabled Gaming Environments
September 2008 — $699.00
The level of quality, realism and interactivity of online games has improved considerably in recent years, resulting in richly detailed worlds that feature virtual communities. We believe the evolution of online gaming presents an opportunity for some broadband service providers to tailor packages toward a growing customer base and thus benefit from service premiums and the resulting boost in ARPU. We forecast that the online gaming market will generate annual revenues nearing $2 billion by the end of the decade. In this report, we provide a detailed overview of the online gaming industry and project revenues and global market share out to 2013. We also provide a case study of a popular online game, and detail the opportunities and risks such games create for service providers.
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Cable Advanced Advertising Market Outlook
September 2008 — $799.00
The cable industry hopes to increase its advertising revenue to as much as $15 billion a year once it has effectively deployed standardized advanced advertising technology capable of supporting addressable, interactive advertising on a wide scale. A number of the largest cable MSOs have invested in Canoe Ventures, a joint venture focused on the development of advanced advertising capabilities to enable marketers to reach very specific subsets of viewers with their messages. But the ultimate value of theinvestments in these advertising technologies will be significantly less than the industry is hoping. In this detailed analysis we examine cable’s new advertising initiatives, and provide a forecast of advertising revenue growth over the next five years.
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Femtocells: Competitive Outlook for Service Providers
August 2008 — $699.00
Femtocells, mobile network base stations for residential or small business environments, pose a technology conundrum for the telecommunications industry. Optimistically, hundreds of thousands or millions of the devices could be built and installed in consumer residences and small businesses within the next several years, fueling the widespread adoption of 3G broadband over mobile devices. On the other hand, femtos could end up being simply niche home antennas that boost in-building mobile signals ad offload backhaul traffic onto the incumbent broadband network. In this report, we outline the market opportunities and technical hurdles involved in femtocell deployments, detail the femto plans among the nation’s top mobile and wireline carriers, and explore the role that femtos will play in 4G network deployments.
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Mobile Medical Applications and U.S. Telemedicine: Opportunities, Analysis and Insight
August 2008 — $899.00
Mobile technology is proving to be a major cost and time saver in the medical environment, and as a result, represents a significant evolutionary step in the field of modern medical treatment and preventive care. This technology allows specialists to triage, diagnose and monitor remote medical cases by viewing data and images conveyed wirelessly to their location. We project this market for health-related mobile services and devices will exceed $1.8 billion by 2013. In this report, we examine the current market environment, the applications offered by the top U.S. wireless carriers and MVNOs, as well as those applications provided by dedicated third-party developers. Furthermore, we examine some of the risks and implications associated with telemedicine, and the robust opportunities available to new entrants to the market.
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Communications Industry Report: Views on the U.S. Economic & Regulatory Climate
June 2008 — $599.00
Cable, satellite TV and now even telephone companies have been heavily promoting a variety of new video services, ranging from high-definition TV to movies on demand. But communications industry leaders believe the best way to attract and keep customers is by providing the fastest Internet speeds, according to this survey of executives, engineers, consultants, academics, and regulators. The study also discloses what communications executives are planning this year in terms of marketing and sales, capital expenditures, pricing and more. The survey also sheds light on the industry's biggest regulatory concerns as the Bush Administration winds down, and which of the presidential candidates is winning the most favor from the industry. The report includes 28 charts and graphs.
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Residential VoIP Pricing Update - June 2008
June 2008 — $149.00
This recurring report details the pricing and marketing strategies of residential VoIP services. Companies covered include Comcast, Time Warner Cable, Cox, Verizon, AT&T, Vonage, and Lingo.
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VoIP in the Business World: Market Forecast and Analysis
May 2008 — $699.00
This report compares the business-class VoIP offers from six carriers, detailing both the services for large enterprises and SMBs. We then project the market opportunity out to 2012, forecasting both numbers of business-class VoIP lines and resulting revenues. We predict that AT&T, Verizon and Qwest will capture the biggest share of large enterprises as VoIP customers, but will face competition in the SMB space from a variety of new entrants. Nine tables and charts are included.
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HDTV Service: Market Forecast for Multichannel Video Providers
April 2008 — $699.00
Multichannel service providers are looking for various ways to monetize high-definition TV, including premium HD channels, on-demand HD movies, and HD DVR rentals. In this report, we examine how the advent of HD service has helped service providers with customer growth and retention, and how those providers plan to employ HD in their marketing strategies in 2008 and beyond. And we offer our forecast for the multichannel HDTV market. As part of our forecast, we conclude that annual revenues from HD services could top $2.6 billion by 2012.
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Mobile Multimedia Service and Price Comparison
April 2008 — $499.00
In this report we closely examine the video/multimedia offerings and pricing schemes among the top wireless service providers, including AT&T, Verizon Wireless and Sprint Nextel. We rate each provider’s offerings on ease of use, price, value and variety of content. AT&T and Verizon Wireless get the highest overall ratings.
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Enterprise Mobility Market Forecast
March 2008 — $699.00
This report outlines our recently completed research examining the market for mobile device management among North American enterprises. More than 90% of enterprise mobile applications spending is now focused on mobile email and messaging, but the percentage of spending on mobilizing other critical enterprise applications -- many of them broadband-optimized -- will increase rapidly over the next five years, according to our forecast. We predict that by 2012, spending on mobilizing such applications as customer-relations management and sales-force automation will exceed $10 billion annually.
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Competitor Profile:
The iTunes Movie Rental Service - Can it Enliven Apple TV?

February 2008 — $149.00
Apple’s introduction of an online movie rental service through iTunes will enable consumers to view Web-based video on their televisions. The service uses the Apple TV set-top box, which the company hopes will heat up what so far have been lackluster sales of the device. In this competitor profile, we assess the opportunities and risks that Apple faces with the new iTunes venture -- especially its chances of competing against growing ibraries of video-on-demand services from multichannel video providers.
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The Satellite Broadband Market Opportunity
February 2008 — $699.00
With many rural locations still unable to receive DSL or cable modem service, satellite broadband provides a higher-speed alternative to dial-up services. This report examines the market opportunity for satellite broadband providers as the demand for dial-up alternatives expands in rural markets. In our analysis, we project that the satellite broadband market should reach fewer than 1.3 million subscribers by 2011. We also examine the revenue potential of satellite-based services. The report includes 9 charts and graphs.
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Broadband Competition Outlook 2008
January 2008 — $629.00
This report offers up Pike & Fischer's projections for the coming year on competitive developments in the broadband services market. It includes forecasts on subscriber growth for various services and qualitative analysis of the impact that new applications such as mobile broadband applications, high-definition TV and VoIP will have on the marketplace. We also provide an outlook on how service providers will tailor their marketing messages this year to consumers worried about the economy. Eight bar and pie charts are included.
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U.S. Mobile WiMAX Market Update
December 2007 — $499.00
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Competitor Profile:
BitTorrent DNA

November 2007 — $299.00
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High-speed Internet Packaging and Pricing Strategies: 4th Edition
November 2007 — $549.00
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Competitor Profile:
Nokia and New Consumer Services

October 2007 — $299.00
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Competitor Profile:
Sprint Nextel and WiMAX

October 2007 — $299.00
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DBS-Telco Partnerships:
Strategic Forecast

October 2007 — $499.00
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Market Intelligence Brief:
Video-on-Demand Usage -- Projections & Implications

October 2007 — $499.00
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Market Intelligence Brief:
Comcast and the CableCARD Controversy

September 2007 — $249.00
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Market Intelligence Brief:
Location-based Services for the Mobile Market

September 2007 — $299.00
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Mobile Broadband Services:
2007 Competitive Analysis & Strategic Outlook

August 2007 — $795.00
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Market Intelligence Brief: Revenue Forecast - Cable Commercial Services
July 2007 — $295
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Verizon FiOS:
Economics, Prospects and Impacts

July 2007 — $795.00
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Broadband Market Outlook:
Mid-year 2007

June 2007 — $599.00
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Cable Commercial Services Strategies
May 2007 — $1999
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The White Space Opportunity: Spectrum as a Public Asset and the Impact on Incumbents
May 2007 — $799
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Broadband Advisory Services Market Intelligence Brief Package
Special Offer
April 2007 — $749
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Helio: EarthLink's Jinxed Mobile Play
April 2007 — $299
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Joost: The Good and the Not So Good
April 2007 — $299
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The TiVo Brand: Life Beyond the DVR
April 2007 — $299
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User-Generated Video on the Web: A Taxonomy and Market Outlook
April 2007 — $595
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Verizon vs. Vonage: What It Means for Residential VoIP Service
April 2007 — $695
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Yahoo Business Strategy Analysis
March 2007 — $799
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AT&T U-verse: Analysis of the Business Strategy
February 2007 — $799
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Broadband Business Analysis: The iPhone & Apple TV
February 2007 — $399
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Bundled-Services Strategies: Competitive Analysis
February 2007 — $799
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2007 Broadband Business Outlook
January 2007 — $599
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Cable High-speed Internet Pricing Strategies
December 2006 — $299
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DSL Pricing Strategies
December 2006 — $299
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Market Brief: Rich-Media Advertising on Social Networking Sites
November 2006 — $349
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Market Brief: Click-to-Talk and the Future of e-Commerce
November 2006 — $279
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Broadband Business Analysis: The AWS Spectrum Auction Winners
October 2006 — $499
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High-speed Internet Packaging & Pricing Strategies: 3rd Edition
October 2006 — $499
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Market Brief: RCN's Strategic Options
October 2006 — $279
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Broadband Business Analysis: Verizon FiOS
September 2006 — $329
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Broadband Business Analysis: Clearwire
August 2006 — $399
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Municipal Broadband: The Economics, Politics and Implications
July 2006 — $599
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Broadband Business Analysis: Vonage - 2nd Edition
June 2006 — $299
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Market Brief: Global Comparison of Residential Broadband Speeds
June 2006 — $279
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IMS: An Analysis of the Technology and the Market
May 2006 — $499
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Broadband Over Power Lines: Is it Ready to Charge Up?
April 2006 — $499
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Broadband Business Analysis: AT&T's Proposed Acquisition of BellSouth
March 2006 — $329
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Broadband Business Analysis: EarthLink
March 2006 — $299
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Broadband Business Analysis: Vonage
March 2006 — $299
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Market Brief: 3G Services - Market Assessment
January 2006 — $279
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Market Brief: Home and Public Wi-Fi Market Assessment
January 2006 — $279
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Broadband Unleashed: An Analysis of the Market for Fixed and Mobile Wireless Broadband Services
December 2005 — $499
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High-Speed Internet Packaging & Pricing Strategies - 2nd Edition
October 2005 — $499
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Market Brief: The Demand for Video on Demand - Market Projections
October 2005 — $279
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Market Brief: Cable v. Satellite - A Regulatory Comparison
September 2005 — $249
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Market Brief: Residential VoIP Subscriber Projections - 2005-2010
September 2005 — $249
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Capturing the Whole House: Home-Networking Opportunities for Broadband Service Providers
August 2005 — $499
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Protecting Content in the Broadband Era
June 2005 — $499
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The Triple-Play: Strategies and Pricing in Broadband Service Bundles
March 2005 — $499
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Video-Over-IP: The Ultimate in TV Technology
March 2005 — $499
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On-Demand Content Assessment: Giving Viewers Control of the Programming Line-up
January 2005 — $499
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Extending Fiber Closer to the Home: An Analysis of Telco Fiber Deployment Strategies
December 2004 — $499
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Wi-Fi & WISPs in Transition: New Deployments & New Business Models
November 2004 — $499
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Investing in Broadband: An Analysis of Capital Spending & Cash Flows Among the Top Providers
October 2004 — $499
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The Next Frontier: Wireless & Mobile Broadband
October 2004 — $499
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High-Speed Broadband Pricing & Packaging Strategies
September 2004 — $499
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VoIP Deployment, Pricing & Packaging Round-Up
September 2004 — $499
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Broadband Content: TV & the Web Meld Into a New Medium
June 2004 — $499
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The Coming VoIP Era: A Strategic Overview of the Next Broadband Boom
February 2004 — $499
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