| This report offers up Pike & Fischer's projections for the coming year on developments in the broadband services market. It includes forecasts on subscriber growth for various services and qualitative analysis of the impact that new applications such as user-generated content, mobile video technology and IP telephony will have on the marketplace. Ten bar and pie charts are included.
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INTRODUCTION
MULTICHANNEL VIDEO
Customer growth
Market Share
HIGH-SPEED INTERNET
Online Content
TELEPHONY
Cable and RBOCs
Pure-plays
Market Share
WIRELESS, MOBILE BROADBAND
Verizon Wireless and MediaFLO
Sprint and WiMAX
AT&T
Municipal Wi-Fi
BUSINESS-CLASS CABLE SERVICE
BANDWIDTH DEMANDS
Fiber-optics
Cable HFC
LEGISLATIVE AND REGULATORY ISSUES
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U.S. Broadband Penetration to Hit 60% in 2007, Led by DSL Growth
SILVER SPRING, MD, Jan. 8, 2007—About 60 percent of all U.S. homes will subscribe to broadband
service by the end of the year, but cable operators will come precariously close to losing their majority market share, Pike & Fischer concludes in a new report published by its Broadband Advisory Services unit.
Cable operators will see their share of the high-speed Internet market fall to slightly more than 50 percent as adoption of standard DSL and, to an increasing extent, fiber to the home or node (FTTx), continues to help the major telephone companies net the largest number of new broadband customers, Pike & Fischer
forecasts in its “Broadband Business Outlook 2007.”
However, a growing array of on-demand and high-definition programming, together with aggressive
promotional offers, will lead digital cable subscriptions to make up the majority of the industry’s core video customer base. Digital cable subscriptions are priced higher than analog service, and thus generate more revenue.
“We also know that cable operators want to draw users away from the computer screen and back to the TV set, so they’ll be developing ways to let customers access Web content through their set-top boxes,” said Scott Sleek, Pike & Fischer’s director of Broadband Advisory Services and an author of the report.
In the analysis, P&F also predicts that:
- • approximately 2 million U.S. households will subscribe to the new cable-like video services from the major Bell companies by yearend;
- • the cable industry will surpass Internet telephony pioneer Vonage’s lead in the voice-over-IP market; and
- • new forms of broadband wireless technology will improve the quality of mobile video services
and help drive up what so far have been slow adoption rates.
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Scott Sleek
Scott Sleek, Director of Pike & Fischer's Broadband Advisory Services, oversees the day-to-day operations of our market research services and leads the development of analytical publications and briefings. As part of his duties, Scott serves as Managing Editor of our online newsletter Broadband Daily. Scott also oversees the development of all Research Reports & Briefs and manages the Trackers & Projections database. He regularly tracks subscriber growth, market penetration and revenue growth in the markets for high-speed Internet, packet-switched telephony, interactive TV, wireless data and other forms of broadband communications and entertainment. Scott also fields all requests for customized research and works closely with customers to fulfill their market data and analysis needs. Scott has more than 20 years of experience as a writer, editor and researcher. Contact Scott at 301-562-1530, x291 / ssleek@pf.com.
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