Pike & Fischer | Broadband Advisory Services

Competitor Profile:
Nokia and New Consumer Services

October 2007 - 8 pages

Tim Deal - Senior Analyst, Broadband Advisory Services

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Nokia has recently made a series of strategic moves aimed at stretching beyond its hardware focus into the consumer services market. Recent acquisitions and partnerships are enabling the company to offer consumers a robust suite of music, video, gaming, content-sharing and location-based services. Furthermore, the company’s introduction of new phones designed to fully exploit the mobile broadband multimedia experience makes it a prime competitor to the AT&T/Apple iPhone alliance. In this Competitor Profie, we examine the opportunities and risks behind Nokia’s new strategy.

Introduction

Summary of Recent Strategic Indicators

Opportunities
Location-based Services
Mobile Media
Social Networking
Mobile Gaming

Vulnerabilities and Risks
Location-based Services
Mobile Media
Social Networking
Mobile Gaming

Conclusions

No press release is issued for this Competitor Profile.

Tim Deal

Tim Deal serves as our Senior Analyst, with a special focus on broadband-enabled consumer electronics devices and on emerging mass market applications such as online video sharing and VoIP-optimized e-commerce. Tim has developed SWOT analyses on such products as the iPhone, the Apple TV service, and rich-media applications on such social networking sites as MySpace. Tim has been providing detailed and actionable competitive intelligence analysis to leading technology firms for more than seven years. In that time he has authored more than one hundred comprehensive syndicated reports and an equal number of custom financial models covering the computing, consumer electronics, digital media, and storage industries. Prior to his career in competitive intelligence, Tim served as a counterintelligence/human intelligence and force protection analyst with the United States Army. Tim lives in the Seacoast area of New Hampshire. Contact Tim at tdeal@pf.com.

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Competitor Profile:
Nokia and New Consumer Services

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Competitor Profile:Nokia and New Consumer Services

Competitor Profile:
Nokia and New Consumer Services