| This report offers up Pike & Fischer's projections for the coming year on competitive developments in the broadband services market. It includes forecasts on subscriber growth for various services and qualitative analysis of the impact that new applications such as mobile broadband applications, high-definition TV and VoIP will have on the marketplace. Eight bar and pie charts are included.
|
TABLE OF CONTENTS
Introduction
Multichannel Video
High-speed Internet
Telephony
Mobility and Convergence
TABLE OF FIGURES
Fig. 1: Projected Homes Receiving Advanced Multichannel Video Service (in mil.)
Fig. 2: Forecasted Telco Contribution to DBS Subscriber Growth (000)
Fig. 3: Projected Market Share, Multichannel Video Market by YE 08
Fig. 4: Projected U.S. High-speed Internet Subscribers (in mil.)
Fig. 5: Projected Market Share, Residential High-speed Internet
Fig. 6: Projected RBOC Total Access Lines (in mil.)
Fig. 7: Projected Total Cable Voice Subs (in mil.)
Fig. 8: Projected Residential VoIP Subscribers Among Top Providers (in mil.)
|
FOR IMMEDIATE RELEASE
Cable Companies to Concentrate More on Selling Household Savings in 2008, According to New Market Forecast
SILVER SPRING, MD—As the nation’s economic slump continues well into 2008, cable operators will modify their marketing strategies to place more emphasis on household savings rather than cool new features, according to a new forecast by Pike & Fischer.
This change in strategy will occur as U.S. households worry about the dwindling value of their homes and scale back spending on such items as home entertainment, P&F predicts in a new forecast of broadband competition in 2008.
Cable operators, for example, will start offering economy tiers of high-speed Internet service for cost-conscious consumers who are satisfied with less bandwidth than what standard cable service delivers and who might otherwise buy lower-priced digital subscriber line (DSL) service, P&F says in a new report.
But cable operators are also likely to see their base of digital phone subscribers grow as more and more consumers drop traditional telephone services for cable’s monthly flat-rate plans and discounts, the Silver Spring, Md.-based market research firm anticipates.
Top cable operators will lose about 200,000 basic video subscribers in 2008, but will more than offset that with the addition of 4.5 million new telephone customers and 4.6 million new high-speed Internet subscribers, P&F predicts.
“But cable companies will also have to increase their spending on bandwidth enhancement efforts to offer more high-definition video and faster Internet speeds,” notes Scott Sleek, P&F’s Director of Broadband Advisory Services. “They need to compete with the super-fast Internet speeds being delivered by telephone companies over fiber-optic lines, and the expanding menu of HD channels coming from the satellite TV providers.”
Pike & Fischer, a BNA company, offers a host of legal and business products covering the telecommunications industry. These forecasts are included in a new report, Broadband Competition Outlook 2008, priced at $629 and available for purchase at www.broadbandadvisoryservices.com. For analyst commentary or to request a briefing, contact Scott Sleek at 301-562-1530 x291, ssleek@pf.com.
For information about Pike & Fischer’s Broadband Advisory Services, visit www.broadbandadvisoryservices.com or contact Jonathan Wentworth Ping, 212-576-8741.
|
Scott Sleek
Scott Sleek, Director of Pike & Fischer's Broadband Advisory Services, oversees the day-to-day operations of our market research services and leads the development of analytical publications and briefings. As part of his duties, Scott serves as Managing Editor of our online newsletter Broadband Daily. Scott also oversees the development of all Research Reports & Briefs and manages the Trackers & Projections database. He regularly tracks subscriber growth, market penetration and revenue growth in the markets for high-speed Internet, packet-switched telephony, interactive TV, wireless data and other forms of broadband communications and entertainment. Scott also fields all requests for customized research and works closely with customers to fulfill their market data and analysis needs. Scott has more than 20 years of experience as a writer, editor and researcher. Contact Scott at 301-562-1530, x291 / ssleek@pf.com.
Also by this author
|
|
Call 1-800-255-8131
Email 
Search the Collection
back to top