| Multichannel service providers are looking for various ways to monetize high-definition TV, including premium HD channels, on-demand HD movies, and HD DVR rentals. In this report, we examine how the advent of HD service has helped service providers with customer growth and retention, and how those providers plan to employ HD in their marketing strategies in 2008 and beyond. And we offer our forecast for the multichannel HDTV market. As part of our forecast, we conclude that annual revenues from HD services could top $2.6 billion by 2012.
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- TABLE OF CONTENTS
- Introduction
- HD Impact on Customer Acquisition, Retention
- Supply Issues
- Marketing and Monetizing HD
- What’s to Come
- Projections
- Methodology/Assumptions
- Revenue Projections
- Variables
- Also from Pike & Fischer
- About Pike & Fischer’s Broadband Advisory Services
TABLE OF FIGURES
Fig. 1: Projected Multichannel HDTV Subscribers
Fig. 2: Estimated HDTV Penetration of U.S. TV Households
Fig. 3: Estimated Segment Share of Multichannel HD Sub Base
Fig. 4: Projected HDTV Sub Growth by Service Provider
Fig. 5: Subscription HD Penetration
Fig. 6: Projected Revenues from HD Services
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FOR IMMEDIATE RELEASE
More than 100 Million Households to Pay for HDTV Service by 2012, Study Predicts
SILVER SPRING, MD—More than 47 million American households will be paying for some type of high-definition TV service by the end of 2008, according to a new Pike & Fischer forecast.
That total represents an increase of 17 million homes compared to the end of 2007, according to the new P&F report, HDTV Service: Market Forecast for Multichannel Video Providers. The Silver Spring, Md.-based market research house also predicts that by the end of 2012, up to 103 million households will be paying their multichannel video provider for some form of HD service or rental equipment.
Although the broadcast networks now air their programs in HD for free, cable operators, satellite TV providers and telephone companies are striving to make money off the public’s appetite for high-definition video by offering HD premium channels, leasing HD-ready equipment, and selling on-demand movies and TV shows in HD format, the report says.
The strong demand for high-definition video will generate up to $2.6 billion in annual revenue for the multichannel video providers by the end of 2012, according to the forecast.
The recent decline in consumer spending could slow the adoption of these HD services, cautions Scott Sleek, Director of Pike & Fischer’s Broadband Advisory Services and principal author of the report. But the nation’s economic slump could have the opposite effect, he adds.
“People may decide they’ll save more by investing in home entertainment,” he says. “That way they can microwave some popcorn and order an HD movie on demand instead of spending $50 or more to go out for dinner and movie.”
Pike & Fischer, a BNA company, offers a host of legal and business products covering the telecommunications industry. The report, HDTV Service: Market Forecast for Multichannel Video Providers, is priced at $699 and is available for purchase at www.broadbandadvisoryservices.com. For analyst commentary or to request a briefing, contact Scott Sleek at 301-562-1530, x291, ssleek@pf.com.
For information about Pike & Fischer’s Broadband Advisory Services, visit www.broadbandadvisoryservices.com or contact Jonathan Wentworth Ping at 212-576-8741 / jping@pf.com.
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Scott Sleek
Scott Sleek, Director of Pike & Fischer's Broadband Advisory Services, oversees the day-to-day operations of our market research services and leads the development of analytical publications and briefings. As part of his duties, Scott serves as Managing Editor of our online newsletter Broadband Daily. Scott also oversees the development of all Research Reports & Briefs and manages the Trackers & Projections database. He regularly tracks subscriber growth, market penetration and revenue growth in the markets for high-speed Internet, packet-switched telephony, interactive TV, wireless data and other forms of broadband communications and entertainment. Scott also fields all requests for customized research and works closely with customers to fulfill their market data and analysis needs. Scott has more than 20 years of experience as a writer, editor and researcher. Contact Scott at 301-562-1530, x291 / ssleek@pf.com.
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