Pike & Fischer | Broadband Advisory Services

Telemedicine and the Economic Stimulus: Broadband Opportunities in a Swelling Market

October 2009 - 21 pages

Tim Deal - Senior Analyst, Broadband Advisory Services

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The Obama administration has earmarked billions of dollars from the economic stimulus initiative for telemedicine-related programs. And telehealth technology figures prominently in President Obama’s vision of a reformed national healthcare system. These factors stand to establish 2010 as an unprecedented year for telehealth investment and development, which will create a market landscape of opportunity and innovation. In this report, Pike & Fischer provides descriptions on the latest solutions offered b the top U.S. wireless carriers, mobile virtual network operators, cable operators, and application developers as they apply to both professional and consumer end-users. Additionally, we offer 5-year annual revenue forecasts on telemedicine-related spending.

TABLE OF CONTENTS
Executive Summary
Legislative Action: Telehealth Provisions of the American Recovery and Reinvestment Act of 2009; The Medicare Telehealth Enhancement Act of 2009
The Telemedicine Market Environment
U.S. Wireless Carriers’ Solutions and Initiatives: AT&T Mobility; Sprint/Nextel; T-Mobile/T-Systems; Verizon Wireless; Other Wireless Medical Applications and Initiatives
MSO Broadband Solutions and Initiatives: Comcast; Cablevision
Other Application/Service Providers’ 2009 Telemedicine Initiatives: RS TechMedic BV; GlobalMedia; Honeywell HomMed
Opportunities and Risk Factors: Strategic Opportunities; Risk Factors
Conclusion and Competitive Outlook
TABLE OF FIGURES
Fig. 1: 2009 Stimulus Funding Applicable to Telemedicine
Fig. 2: U.S. Health Care Spending
Fig. 3: U.S. Telemedicine Spending Projections
Fig. 4: U.S. Wireless Telemedicine Spending Projections
Fig. 5: U.S. Wireline Telemedicine Spending Projections

FOR IMMEDIATE RELEASE

Telemedicine Spending to Approach $3.6 Billion Annually by 2014, Report Projects

Silver Spring, Md.—The market for telemedicine devices and services will generate nearly $3.6 billion in annual revenue within the next five years, with mobile-services companies taking a sizeable chunk of that business, market research firm Pike & Fischer projects in a new report.

The need to control costs, along with the development and expansion of faster wireless broadband networks, smartphones, and data compression solutions, will drive the market growth, P&F says. Wireless applications, devices, and services solutions will account for more than 70 percent of the total market spend within five years, the Silver Spring, Md.-based market research provider projects in the report, Telemedicine and the Economic Stimulus: Broadband Opportunities in a Swelling Market.

Driving that spending is the economic stimulus law that President Obama signed earlier this year. That initiative includes $20 billion for health information technology, with a specific focus on electronic medical records and telemedicine. P&F forecasts that at least 25 percent of the $20 billion in stimulus funds earmarked for health information technology will be applied toward broadband-enabled telemedicine services such as remote patient monitoring and mobile access to medical records, and consumer applications such as interactive fitness guides and mobile health-related videos.

“These estimates will climb if the Obama administration’s proposed health-care reform plan passes,” says Tim Deal, Senior Analyst in P&F’s Broadband Advisory Services group. “The proposed health-care reform includes an investment of $50 billion over five years to promote health information technology.”

AT&T will have the largest presence in this market, followed closely by Verizon and Sprint Nextel, Deal predicts. Smaller software and device manufacturers will quickly find themselves targeted for acquisition, he says.

Pike & Fischer, a BNA business, offers a host of legal and business products covering the telecommunications industry. The report, Telemedicine and the Economic Stimulus: Broadband Opportunities in a Swelling Market, is priced at $699 and is available for purchase at www.broadbandadvisoryservices.com. For analyst commentary or to request a briefing, contact Tim Deal at 301-576-4096 / tdeal@pf.com.

For information about Pike & Fischer’s Broadband Advisory Services, visit www.broadbandadvisoryservices.com or contact Jonathan Wentworth Ping at 973-718-4703 / jping@pf.com.

Tim Deal

Tim Deal serves as our Senior Analyst, with a special focus on broadband-enabled consumer electronics devices and on emerging mass market applications such as online video sharing and VoIP-optimized e-commerce. Tim has developed SWOT analyses on such products as the iPhone, the Apple TV service, and rich-media applications on such social networking sites as MySpace. Tim has been providing detailed and actionable competitive intelligence analysis to leading technology firms for more than seven years. In that time he has authored more than one hundred comprehensive syndicated reports and an equal number of custom financial models covering the computing, consumer electronics, digital media, and storage industries. Prior to his career in competitive intelligence, Tim served as a counterintelligence/human intelligence and force protection analyst with the United States Army. Tim lives in the Seacoast area of New Hampshire. Contact Tim at tdeal@pf.com.

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Telemedicine and the Economic Stimulus: Broadband Opportunities in a Swelling Market